Insights

Our perspective on changing markets and where we're investing next.

Notes, theses and field reports from the Lateral team on services-to-AI-native transformations and the founder-led businesses reshaping the markets we invest in.

Dawn of the AI-Native Economy — evolution of $6T in knowledge worker markets

The Vertical Edge · monthly

The Vertical Edge — July 2026

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No. 13AI applicationsJuly 22, 2026 · 5 min

The Market for Enterprise AI Applications is 5-8x Bigger Than Software Alone

Vertical AI solutions can upgrade skilled labor functions, a $6-8T addressable market

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No. 12vertical AIJuly 7, 2026 · 6 min

The Durable Value of Vertical Domain Expertise

Domain expertise is the context layer that turns model output into trusted, compliant work.

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No. 11vertical softwareJune 30, 2026 · 1 min

The Vertical Edge — June 2026

How the market is pricing vertical vs. horizontal software — tracked monthly, with Lateral's read on direction and sentiment.

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No. 10proprietary dataJune 25, 2026 · 5 min

In the AI Free-for-All for Data, What is Proprietary Data?

Proprietary, decision-capturing data over a long period of time is the training signal competitors cannot replicate

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No. 9services advantagesJune 22, 2026 · 6 min

The Risk/Reward of Going AI-Native with a Services Partner vs a Startup?

The right to run AI in enterprise businesses is earned over years and should be evolutionary, not revolutionary

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No. 8services advantagesJune 19, 2026 · 5 min

The Moat Isn't the Model

The durable assets in vertical software are trust, data, and expertise, not the technology.

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No. 7vertical saasJune 15, 2026 · 5 min

The Multiple Inversion to Vertical

Why the market now pays a 58% premium for vertical software over horizontal — and lesson to draw about AI market dynamics

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No. 6AI-Native PerspectiveJune 1, 2026 · 7 min

The Emerging Rules of the AI Market and the Three D's

Here are 5 rules we see taking shape and the 3 key qualities we look for in backing AI transformations

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No. 5tokensMay 1, 2026 · 6 min

The Disconnect Between Tokenmaxxing and Outcome Focus

Token burn has become a proxy for AI adoption. Proxies get gamed — and then they get repriced to ROI.

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No. 4AI business modelsApril 1, 2026 · 5 min

Pricing the Work, Not the Login

When software focuses on performing work, selling outcomes becomes more relevant than selling seats

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No. 3headless softwareMarch 1, 2026 · 7 min

Headless: When the User Isn't Human

When software goes 'headless' and agents outnumber humans in manipulating software, the competitive advantage resets in favor of vertically focused solutions

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No. 2AI-native softwareFebruary 1, 2026 · 7 min

The Disappearing Line Between Software and Services

The software industry has historically drawn a hard line between software and services. With AI-native solutions, that line is increasingly blurry.

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No. 1AI NativeJanuary 1, 2026 · 8 min

What 'AI Native' Software Actually Means

The AI-native company is a different kind of business than SaaS, with the potential to target "knowlege worker" labor budgets and multiply end-user productivity levels

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